Why Word Of Mouth Isn’t Enough In The Digital Age

Word of Mouth (WOM) is a strategy that has been booming in recent years thanks to digital platforms such as Google that allows users and customers to leave their reviews and recommendations of a brand or service.

Advertising a company through customer rankings is an organic way to attract potential buyers, why? Formulas don't lie: 90% of people prefer products recommended by their friends or acquaintances.  When one person empathizes with another's experience, they are more likely to make decisions based on what they feel.

However, while it may seem quite functional and practical, it is not enough to attract customers.

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Word of Mouth focuses on developing strategies that allow the client to understand the distinctive qualities of the brand. Therefore, all content generated to trigger "a voice to voice" must not only promote a brand's products but also show through them the brand's philosophy, which ultimately creates real connections with customers.

A customer who knows your brand well will share more complete and accurate information about it.

The main points of a WOM strategy focus on:

• Motivate two-way communication with the followers of a brand.

• Apply tools and strategies that facilitate these interactions.

• Strengthen relationships between customers and their brands.

• Sowing news to spread on the web quickly and free of charge.

But, as we said above, this is not enough for an acerbic campaign if you want to attract potential customers.

In these times of fierce competition and innovative marketing strategies that leave customers and other companies speechless, it is necessary to work on your brand line to be the first choice of your audience.

For that, using online resources is essential. Having an optimized website with all your contact information and making use of paid ads will put you at the top of the search results.

Also, if you accompany it with a good promotion in social networks, you will achieve a closer interaction with your audience. Only then will you be able to rely on the organic selling opportunities offered by third-party recommendations.

That's why our recommendation for recommendations is that don't trust in the lame myth “quality of your services will speak for itself” - you have to show the public why you are what they need!

Gradually building an image that shows confidence and professionalism, with an editorial line and published content according to the topics that your business handles is not easy. It takes a lot of time and effort. But It's worth it, though!

43% of brands expect WOM strategies to help them increase direct sales. But this is only possible if you have previously worked to reflect the skills of your business. So don't get discouraged. If necessary, seek the help of professionals who know how to carry out branding strategies and promote your business at the mouth of everyone.