While it's true that social networks reach a large number of people, having a website is extremely important to your business. With it, you will achieve greater visibility in search engines. Plus, you'll be able to connect with your potential customers in a professional way.
Digital platforms are the main source of consultation for today's consumers.
62% of people do an online search to check offers before making a purchase. This is because brands that have an online presence give them more confidence. Having a good search engine ranking and a good content strategy will generate more empathy than if you only advertise your brand on social networks.
The success of Inbound Marketing strategies lies in the brand's ease of connecting with its customer.
When communication between both parties is fluid, 57% of future buyers decide to close a deal when they contact a real seller. Thus, the online presence increases the chances of establishing a relationship with the customer, achieving engagement and, of course, sales opportunities.
Now, what other benefits does a website have for doing business?
When a company has a website, it opens a communication channel for its audience. To do this, you must keep it updated and publish valuable and interesting content that allows you to exchange experiences and opinions.
You must show them that you are not a robot, but a person of flesh and blood, capable of building a relationship of trust. After all, you can catch more flies with honey than with vinegar.
Having an internet presence with a blog or social network is not enough. You must work on your branding to gain visibility. With a useful content-oriented website, you will almost unconsciously promote the quality of your service or product.
Practically you'll be telling your audience that you're good and reliable, so they'll want to share their experience with other potential customers.
Thanks to the advantages of globalization, websites allow people all over the world to stay connected at any time of day. Making an impact on the market is no longer about being the best seller in a city. Now the overall goal is to be an internationally recognized brand.
Today, at least 28% of marketing agencies' overall budget is spent on digital campaigns and maintaining their online presence. This is because it is much cheaper and more effective than making banners or filling the streets with leaflets.
The importance of a website for a company is, therefore, based on prestige and credibility. You'll be closer to winning loyal buyers and potential future customers.
Today's marketplace is based on digital platforms. Contact us today to see how we can get you on the world wide web.
