Your customers should see you as a brand, that is, a serious corporate image, and not as someone random who wants to sell a product. This ranges from the graphics in your profile to the content you publish. It is important to make sure your target customers understand who you are (as a company), what your values are and how you differ from the competition.
Having done this, you should start by devising the most appropriate type of posts to publicize your brand. In business, the first impression DOES matter. Make friendly, short and attractive posts to engage the attention of the audience and make them want to see more of you in the future.
A Facebook page for businesses is oriented to publish valuable content to receive likes and shares. For that, you must build a relationship with your target so that they are progressively interested in buying. The secret is not to make complex or very long campaigns. Your message must be clear and concrete, in sympathy with current trends.
Don't even think about writing long wills on the wall (unless it's something imperative that can't be said with an image). On average, the shorter the message, the more readers it has.
Multimedia content such as images and videos are excellent for transmitting an idea without losing the attention of the audience. However, they don't work all the time. The videos telling the vision of the company bring good results, while the infographics are better to answer questions or make clarifications. Canvas graphics are great for promotions and offers.
Facebook punishes pages that post a lot and generate few interactions. Therefore, your golden rule should be to publish enough to keep the fans who already follow you (at least twice a week) while organic traffic grows.
When thinking about your Facebook Marketing Campaign, these are essential:
Then, think about the right keywords, hashtags, trends, and content type that better suit. There are many online tools that can help you. Yet, it's always healthy to have a professional rock your page.
